President/CEO, InsMark, Inc.
Bob Ritter has been in life insurance sales and sales management for over four decades. He started with Mass Mutual in northern New Jersey and at age 26, he was appointed General Agent by Mass Mutual in Oakland, California — the youngest General Agent ever appointed by that company. Three years later he took over a New York City agency for Mass Mutual where he was twice awarded the National Manpower Award, the company’s most prestigious award for the development of sales leaders.
In the early 1980s, Bob formed InsMark, a company dedicated to producing transferable marketing techniques for a wider group of producers. The success of InsMark has been phenomenal as 150+ companies have sponsored InsMark products utilized by over 30,000 producers. He guides his business career based on the following premise:
The will to win is not nearly as important as the will to prepare to win!
Bob is a life member of MDRT and was a qualifier for Top of the Table and International Forum until the growth of InsMark required all of his time. A dynamic and entertaining speaker, he has spoken at hundreds of industry seminars and conventions and was featured at the 1995, 1996, 2004, and 2008 MDRT annual meetings as well as the 2002 and 2004 annual meetings of the Top of the Table and 2003 and 2006 International Forum.
A past member of the MDRT Foundation’s Board of Directors, Bob was a member of the Split Dollar Sub-Task Force of the Association of Advanced Life Underwriters (AALU) during the lead-up to the Final Split Dollar Regulations issued in 2003. He is also the Founder and Past President of the Diablo Advocates, an organization dedicated to youth opportunities.
Bob graduated from The Lawrenceville School and from Williams College with a degree in Psychology. While at Williams, he also played lead cornet in the first college jazz band ever to play in Carnegie Hall. Called the Spring Street Stompers, this Dixieland jazz group won the Arthur Godfrey Talent Scout show on CBS (#1 in the ratings at the time), appeared on the Tonight show on NBC, and played frequently at the top jazz clubs in Boston and New York.
Bob and his wife, Laurel, live in Alamo, California. They have eight children and 22 grandchildren.
Blog #95: How Much Do I Really Need?
Blog #94: How to Double Your Affluent Clients
Blog #93: Maybe the Best Executive Benefit Plan Ever
Blog #92: The Prospecting Magic of Endorsed Referrals from CPAs
Blog #91: The Best of InsMark at the Symposium
Blog #90: Video on Avoiding a $20 Million Mistake
Blog #89: Another Great Video -- IRA Rescue Made Easy
Blog #88: An Exceptional Video -- Equity Rescue Made Easy
Blog #87: No Income Tax on Social Security Retirement Benefits
Blog #86: The #1 Reason Advisors Are NOT Getting Paid What They’re Worth
Blog #85: IRS Says Goodbye to a Tiny Bit of Its Red Tape
Blog #84: “Why Pay $22,753 for Something You Could Get for $700?”
Blog #83: Crystal Clear Alternatives.
Blog #82: A Great Holiday Video
Blog #81: Economics of a Roth IRA Conversion
Blog #80: Converting Low Yielding Assets into a Charitable Gift Annuity
Blog #79: Insurance Sales to Clients with IRAs
Blog #78: More on How to Smite a Termite
Blog #77: Integrated Planning for College and Retirement
Blog #76: Smart Use of Term Coverage for Funding College Costs
Blog #75: Golden Handcuffs for Sam Hunt
Blog #74: Long-Term Care - Insure or Self-Insure
Blog #73: The Discounted Dollars Strategy (Part 2 of 2)
Blog #72: The Discounted Dollars Strategy (Part 1 of 2)
Blog #71: When Life Insurance Doesn’t Work -- or Does It?
Blog #70: What Exactly is CheckMate® Logic?
Blog #69: Seven Variations of a Great Executive Benefit (including my favorite)
Blog #68: A Pretend 401(k) Plan vs. Indexed Universal Life
Blog #67: Filling the Pothole in Wealth Planning
Blog #66: Buy Now vs. Buy Later Video
Blog #65: An Exceptional Video on Retirement Planning
Blog #64: More on Single Premium Immediate Annuities
Blog #63: Sometimes You Just Need a Good Calculator
Blog #62: Review of the Rescue Plans
Blog #61: Sacrificing Cash Flow with a 401(k) Plan
Blog #60: Coupling College Funding With Retirement Planning
Blog #59: The InsMark Business Valuator – A Powerful Tool For Financial Advisers
Blog #58: A New Retirement Planning Strategy
Blog #57: Messages from Washington Are Often Unpleasant
Blog #56: An Easy Charitable Legacy
Blog #55: Charitable IRA
Blog #54: Dollars to Charity for Pennies of Cost
Blog #53: “There Wasn't Nigh As Many As There Was A While Ago”
Blog #52: Participating Loans vs. Fixed Loans
Blog #51: Avoiding the Tax Bomb in Life Insurance
Blog #50: The Cost of Waiting
Blog #49: More CheckMate Selling®
Blog #48: Dollars of Benefits for Pennies of Cost
Blog #47: Tom and Kristin’s Retirement Planning
Blog #46: Let’s Make Sure the Girls Go to College
Blog #45: Controlled Executive Bonus Plan for Life Insurance and Disability Income (Part 5 of “Valuing the Business”)
Blog #44: Alternate Golden Handcuffs for Tom Hamilton
#Blog #43: Golden Handcuffs for Tom Hamilton (Part 3 of “Valuing the Business”)
Blog #42: Adding Key Executive Coverage (Part 2 of “Valuing the Business”)
Blog #41: If We Sell Our Business, Can We Afford to Retire?
Blog #40: Leveraged Deferred Compensation
Blog #39: More on the Magic of Indexed Universal Life
Blog #38: Avoiding a $20 Million Mistake
Blog #37: Four Ways to Smite a Termite
Blog #36: The Magic of Indexed Universal Life
Blog #35: Revisiting the Pothole in Wealth Planning (Good Logic vs. Bad Logic™)
Blog #34: A “Kick Start” for Your Holidays
Blog #33: Referred Leads - How to Use Them Effectively
Blog #32: Documents On A Disk™ is Now in the Cloud
Blog #31: IRA Rescue Made Easy
Blog #29: Accessing Upscale Prospects
Blog #28: Notes to Those Beginning to Sell Financial Products
Blog 27: Don’t Buy Yet, I’m Not Finished Selling
Blog #26: Exceptional Benefits for Outstanding Executives
Blog #25: Is Indexed Universal Life Too Good To Be True?
Blog #24: Maybe The Best Lead Generation Idea Ever
Blog #23: Give Yourself Some Wiggle Room
Blog #22: My Daughter Will Be Running My Business
Blog #21: Equity Rescue Made Easy
Blog #20: Could Your Case Be Going Down The Drain?
Blog #19: How to Solve the Toughest Part of Your Business
Blog #18: Premium Financing Meets Wealthy And Wise®
Blog #17: CheckMate Selling®
Blog #16: What Do Your Clients Think About You?
Blog #15: How to Take Money Out of a Business Without Paying Taxes on It -- Legally
Blog #14: #1 Financial Concern of Most People? Running Out of Money!
Blog #13: A New Look At An Old Idea
Blog #12: Three Smart (and relatively unknown by clients) Tax Strategies for Retirement Accounts
Blog #11: You’re Often Dead Without Deadlines
Blog #10: Annuity Rescue Made Easy
Blog #9: Selling Incognito
Blog #8: The Pothole in Wealth Management, Good Logic vs. Bad Logic™
Blog #7: If You Think Education Is Expensive, Try Ignorance